EEAT Technical Audit
Comprehensive E-E-A-T Website Analysis Tool
EEAT Technical Audit
Analyze. Verify. Optimize.
What is E-E-A-T and why does it matter?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the framework Google's Search Quality Rater Guidelines use to judge whether a page is worth ranking, especially for topics that affect a reader's health, finances, or safety ("Your Money or Your Life" pages).
E-E-A-T isn't a single ranking factor Google can measure directly with an algorithm — it's a set of signals: author identity and credentials, whether content is backed by real experience or unique research, external validation like mentions and citations from other trusted sites, and basic trust signals like secure checkout, clear business information, and no deceptive advertising.
This tool checks the parts of E-E-A-T that can be verified automatically — technical and on-page signals — and pairs them with a manual checklist for the parts that need a human judgment call, like whether an author bio is genuinely convincing or a product photo is actually original.
Frequently asked questions
- Is E-E-A-T a Google ranking algorithm?
- No. E-E-A-T is a quality framework from Google's Search Quality Rater Guidelines, used to train and evaluate its ranking systems — it's not a single factor or score Google computes and applies directly to every page.
- What's "Affiliate Site Mode" for?
- It applies stricter checks aimed at affiliate and monetized content specifically — disclosure statements, ad-to-content ratio, and other signals Google's guidelines call out as especially important when a site profits from recommending products.
- Does a perfect automated score guarantee better rankings?
- No — automated checks only catch what's technically verifiable. The manual checklist exists because real E-E-A-T signals (genuine expertise, first-hand experience, external reputation) usually can't be confirmed by a script alone.
- How often should I re-run this audit?
- Whenever you publish or substantially update a page, and periodically for your most important pages — E-E-A-T signals like author bios, citations, and reviews change over time.
Want your E-E-A-T signals actually fixed, not just scored? That's what our SEO team does.
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